How much of our time does filming take?
As little as possible, scheduled around your patients. We film in half days or full days, whichever your calendar allows, and plan the month’s shoots on the monthly call: short-form, a service or the team, and on Market Domination a patient story. Nobody has to close the practice for a shoot.
Who posts it?
You can, from the calendar I send with every file labeled. On Full, I set up a scheduler in month one so posting runs on its own.
What if we miss a shoot?
Scheduling is flexible; we plan each month’s shoots together. A missed shoot moves within the month. If a month is missed entirely, it rolls into the next one.
Who checks medical accuracy?
You do, before anything is posted. I’m careful with claims and wording, but your team always has final approval on clinical content.
Could we do this ourselves?
Some of it, yes. The Practice Video Playbook is the plan I run, free, built for a phone and your team. If your team can keep it up every month, keep it. If it becomes the thing that never gets done, that’s what the Engine is for.
Can we start without a Patient Film Day?
Yes, if you already know video works for you. If you don’t, a Patient Film Day is the cheaper way to find out, and part of it is credited toward the Engine.
Can we cancel?
Yes. Every package starts with a three-month term. That’s the test: month one is setup, month two the rhythm settles, and by month three you’ve seen the content, the numbers and how we work together. After that it’s month to month with 30 days’ notice. Once you’ve seen three months and want to commit to a full year, your rate drops and stays locked for the year, and you already know exactly what you’re getting.
Which platforms will we be on?
It depends on what you want: referrals, new patients who already trust you, or a big audience. Each goal points to different platforms, and I’ll tell you which on the first call. Every package can include YouTube, Instagram, TikTok, LinkedIn and Facebook; the plan decides the mix.
Who decides what gets made?
You set the goal and approve anything clinical. I decide the creative: what we film, how it’s edited, the titles and thumbnails. That judgment is what you’re hiring, and the practices that get results are the ones that let it work.
Who owns the videos?
You do. Every film, Reel, photo and the raw footage is yours, during the partnership and after it.
