For med spas, plastic surgery, dental and wellness practices
Seven questions, about three minutes. At the end you get a month of videos built for your practice, your platforms and your camera: hooks that stop the scroll, outlines you can film in one sitting, a guide for whatever you shoot with, and posting rules from each platform’s own guidance. It’s the system I ran inside an Atlanta practice for a year, written down for every level of owner.
1 of 7
Every hook, every example and the language of the whole plan changes with this answer.
2 of 7
Pick the one that matters most this quarter. The goal decides the mix of videos and the platforms the plan leans on.
3 of 7
Pick every platform you’ll actually post on. Each one gets its own length, format and posting rules, straight from that platform’s guidance.
4 of 7
Honest answer. A plan built around a provider who won’t film is a plan that never gets made. Pick everyone who’d actually do it.
5 of 7
This changes the filming guide, not the ideas. Beginners get every step and a buying guide. Pros get a settings card and skip the rest.
6 of 7
Three different tools, three different guides. Audio comes first in all of them, because that’s what people actually notice.
7 of 7
Twelve is three a week and what most practices should aim for. Start with four if nobody has filmed before; you can come back for more.
Your month is ready
Your plan gets a private link you can come back to, change, and share with whoever runs your Instagram.
Building
Your plan · saved to this link
Tap any choice to change it. The plan rebuilds on the spot.
Four weeks, grouped so each week has one video that gets found and one that moves someone closer to booking. Swap any you don’t like.
Every video gets three hooks and an outline. The hook is the first frame and the first sentence; say it before you say hello. Examples are filled in for your practice type; swap in your own treatments, names and prices.
What each platform says in its own guidance, then what works for practices. Below that, a caption for every video and where it lives after social.
A video that only lives on social is doing a quarter of its job.
Everything in this plan, your team can do. These three are different, and I’d rather say so than let you find out after a wasted afternoon.
The same system, as a conversation. Ask for three hooks on any topic, how to fix your audio, or whether an idea is compliant. Free.
Ask Jack’s AI →